Staircase manufacturers have embraced technology in the design and manufacturing process and we now see a growing trend as businesses are turning to 3D visualisation to increase staircase sales and enhance customer satisfaction at every step.
3D design software is heavily utilised for the production of engineered staircases to drive multi-axis CNC machinery at speed and scale; which is often the primary consideration when investing in technology for manufacturing. Yet 3D design and visualisation also supports every aspect of a stair manufacturing business from improving customer choice, communication and marketing through driving an increase in staircase sales, enabling them to support customer relationships and service.
This article explores how staircase manufacturers are using technology to unify their specification and sales meetings through to their engineering and manufacturing process; further utilising 3D visualisation as a sales aid to remain competitive in an increasingly sophisticated market. Many staircase manufacturers have already discovered that 3D visualisation a powerful tool to demonstrate their capabilities, sell customers on more sophisticated designs, higher quality materials and finishes, and close more lucrative sales.
Providing 3D visualisations and configurability as part of digital marketing and sales processes enables staircase businesses to increase staircase sales, drive higher value sales, and enhance customer satisfaction at every step.
Selling in 3D to increase staircase sales
When both private and architectural customers, commission a staircase for a building it is imperative that the functionality, design and structure works in harmony. Often the centrepiece of a design, it is often the one feature that building occupants will first see on entry and use every day.
However, visualising the reality of how a staircase will function is challenging for most non-specialists, even in the trade.
“The one thing people struggle with more than anything else is the concept of the staircase. It’s a large three-dimensional thing, which you can’t live without, and which will be used all the time, so it’s vital to get it right – but people simply can’t visualise them.”Simon Bartlett, Woodbase Joiners.
Most users of Staircon®, Elecosoft’s staircase design solution, make significant use of 3D visualisations either as stills, interactive models or as videos on their website. This enables customers to envision the reality of their staircase idea, rather than struggling to frame their needs based on words and pictures of standard stairs or previous bespoke reference projects.
Staircon enables customers not just to see inside the design process but reassures them that the supplier is using modern technologies and efficient methodologies, reinforcing perceptions around value for money and ability to deliver.
Engaging in 3D
It is when customers start to engage with a staircase designer about their concept that 3D visualisation arguably comes into its own.
“With the aid of Staircon, we’ll make an outline presentation to catch initial interest. Then the client may come in or go online to interact with the design process. We allow them to make changes, and they can see a fairly accurate visualisation of what we’re proposing.”Paul Elkin, Excel Stairs
Discover how Excel Stairs has deployed Staircon from Elecosoft to increase staircase sales and deliver at every stage of the process from design through to production.
Visualising in 3D helps customers see
3D visualisation helps to close the gap between what is in a buyers’ minds and the reality of what they will be receiving. To make this tangible, they can be sent a 3D file – but to further enable this, one of the features of Elecosoft’s Staircon software is a clever ability for users to upload 3D design models to Sketchfab, a platform designed for publishing and sharing 3D models. It enables potential customers to explore and play with their designs, bringing their staircase to life before their eyes. This can have a significant impact on their feeling of engagement with the process, as Tom Parsons from TKstairs noted: “Many customers enjoy being involved in the process, spending time online considering different designs and materials.”
TKstairs has integrated 3D models into its showcase of work, including using a 3D animation, based on its Staircon 3D design, embedded from Sketchfab
Simon Bartlett of Woodbase Joiners believes that this involvement is essential to ensure that customers are completely happy with the decisions they make. He says that “the benefit of being able to use Staircon to show meaningful images on a screen is incalculable. You can show what you have designed as a 3D representation, manipulate it to view it from different angles, put walls in or take them out, change the timber or paint colour, and swap balustrade styles – it makes life so easy. You can inform and guide people, help them to understand the options, and to make decisions that they will be happy truly with, even if all they came in with were some Pinterest ideas and cuttings from a glossy magazine. With the aid of Staircon, they feel they have designed the staircase themselves.”
With flexible licensing that can cost as little as £3/day for licencing and maintenance, with a range of different modules and options to upgrade as needed, Staircon software is designed to grow with its users’ needs and to support staircase businesses at any scale and stage of development. It is effective either as a standalone application for better staircase design and marketing, to increase staircase sales and support customer care, or by helping throughout the end-to-end process as a driver of CNC manufacturing.
Find out how Staircon can give you the flexibility and power to get every job done right at https://www.elecosoft.com/software/staircon/